{"id":279,"date":"2024-07-17T14:22:53","date_gmt":"2024-07-17T14:22:53","guid":{"rendered":"https:\/\/friendsofglass.com\/fr\/?post_type=campaigns&#038;p=279"},"modified":"2024-10-11T12:54:53","modified_gmt":"2024-10-11T12:54:53","slug":"bouteilles-chantantes","status":"publish","type":"campaigns","link":"https:\/\/friendsofglass.com\/fr\/agissez\/campagnes\/bouteilles-chantantes","title":{"rendered":"Les bouteilles en verre &#8220;chantantes&#8221; incitent les mill\u00e9nials \u00e0 recycler\u00a0"},"content":{"rendered":"\r\n<div  class=\"custom-rich-text-block transparent\">\r\n    <div class=\"custom-rich-text spacing-top-2 spacing-bottom-2 global-container\">\r\n        <p><span style=\"color: #000000;\">Pour inciter les millennials \u00e0 recycler plus et mieux, nous avons fait \u00e9quipe avec des c\u00e9l\u00e9brit\u00e9s connues pour faire r\u00e9sonner les bouteilles en verre dans un ch\u0153ur sans fin. Cette campagne a \u00e9t\u00e9 inspir\u00e9e par les r\u00e9sultats d&#8217;une enqu\u00eate europ\u00e9enne de 2017 command\u00e9e par Friends of Glass en collaboration avec l&#8217;agence de recherche InSites, qui a r\u00e9v\u00e9l\u00e9 que si 85 % des Europ\u00e9ens recommandaient les emballages en verre \u00e0 leurs amis et \u00e0 leur famille, les mill\u00e9niaux \u00e9taient moins conscients de leurs avantages.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">C&#8217;est pourquoi, pour raconter l&#8217;histoire du recyclage du verre, nous sommes all\u00e9s dans un bar \u00e0 Bruxelles pour diffuser le message d&#8217;une mani\u00e8re m\u00e9morable. Nos &#8220;bouteilles chantantes&#8221; ont occup\u00e9 le devant de la sc\u00e8ne, surprenant les clients du bar et les invitant \u00e0 un voyage musical \u00e0 travers les d\u00e9cennies.\u00a0<\/span><\/p>\n\r\n            <\/div>\r\n<\/div>\n\n\r\n\r\n<div  class=\"custom-media-block background-green\">\r\n    <div class=\"spacing-top-3 spacing-bottom-3 global-container-wide\">\r\n                    <h2 class=\"section-title\" >Regardez notre video ici <\/h2>\r\n        \r\n        <p class=\"section-description\" >Le groupe danois The Bottle Boys s&#8217;est associ\u00e9 \u00e0 l&#8217;un des rappeurs et com\u00e9diens les plus populaires du Royaume-Uni, Ben Bailey Smith &#8211; alias Doc Brown &#8211; pour r\u00e9aliser une s\u00e9rie de reprises de tubes embl\u00e9matiques des dix derni\u00e8res d\u00e9cennies (1910-2000).  Ils font revivre des artistes tels que Louis Armstrong, Fats Domino, Petula Clark, Kool and the Gang et Peter Bjorn and John dans un mashup qui met en lumi\u00e8re les diff\u00e9rentes vies du verre et ses avantages. <\/p>\r\n\r\n                    <div class=\"video\">\r\n                <iframe loading=\"lazy\" title=\"Singing Bottle Pranks Bar Customers, with rapper Doc Brown and The Bottle Boys\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gMREM7YwaUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\r\n                <div class=\"social-media-posts\">\r\n            <div class=\"swiper\">\r\n                <div class=\"swiper-wrapper\">\r\n                                                                             <div class=\"post  swiper-slide\">\r\n             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src=\"https:\/\/friendsofglass.com\/fr\/wp-content\/uploads\/sites\/7\/2024\/07\/Screenshot-2024-07-04-at-05.05.56-300x190-1.png\" style=\"object-position: 50% 50%\" \/>\r\n                                        <\/div>\r\n                                    \r\n                                                                            <p class=\"post-caption card-description\">Ever heard a singing bottle in a bar? Watch this video with The Bottle Boys &#038; Doc Brown and see for yourself!<\/p>\r\n                                    \r\n                                    <div class=\"social-buttons\" >\r\n                                        <a class=\"heart\" href=\"https:\/\/www.facebook.com\/friendsofglass\/videos\/10156672204809768\/\" target=\"_blank\" ><svg width=\"22\" height=\"21\" viewBox=\"0 0 22 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2267_10918)\">\n<path d=\"M10.8502 20.38L8.82023 18.55C7.07023 16.98 5.62023 15.62 4.48023 14.47C3.34023 13.32 2.44023 12.29 1.78023 11.37C1.12023 10.45 0.660234 9.6 0.390234 8.82C0.120234 8.04 -0.00976562 7.22 -0.00976562 6.37C-0.00976562 4.55 0.590234 3.04 1.80023 1.82C3.02023 0.61 4.53023 0 6.35023 0C7.20023 0 8.01023 0.15 8.78023 0.45C9.55023 0.75 10.2402 1.19 10.8602 1.78C11.4802 1.2 12.1702 0.75 12.9402 0.45C13.7102 0.15 14.5202 0 15.3702 0C17.1902 0 18.7102 0.61 19.9302 1.83C21.1502 3.05 21.7702 4.56 21.7702 6.38C21.7702 7.21 21.6402 8.02 21.3802 8.81C21.1202 9.59 20.6602 10.44 19.9902 11.35C19.3202 12.26 18.4102 13.29 17.2602 14.45C16.1102 15.61 14.6502 16.98 12.8802 18.56L10.8502 20.39V20.38Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2267_10918\">\n<rect width=\"21.75\" height=\"20.38\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\r\n                                        <a class=\"share\" href=\"https:\/\/www.facebook.com\/friendsofglass\/videos\/10156672204809768\/\" target=\"_blank\" >Share<\/a>\r\n                                                                                <a class=\"social\" href=\"https:\/\/www.facebook.com\/friendsofglass\/videos\/10156672204809768\/\" target=\"_blank\" ><svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M40 20.1222C40 9.00902 31.0457 0 20 0C8.9543 0 0 9.00902 0 20.1222C0 30.1657 7.31367 38.4904 16.875 40V25.9388H11.7969V20.1222H16.875V15.689C16.875 10.6459 19.8609 7.86024 24.4293 7.86024C26.6176 7.86024 28.9062 8.25326 28.9062 8.25326V13.2052H26.3844C23.9 13.2052 23.125 14.7564 23.125 16.3477V20.1222H28.6719L27.7852 25.9388H23.125V40C32.6863 38.4904 40 30.166 40 20.1222Z\" fill=\"#001822\"\/>\n<\/svg><\/a>\r\n                                    <\/div>\r\n\r\n                            <\/div>\r\n\r\n                                                                                                    <div class=\"post  swiper-slide\">\r\n                                                                            <div class=\"post-image-container\" >\r\n                                            <img decoding=\"async\" src=\"https:\/\/friendsofglass.com\/fr\/wp-content\/uploads\/sites\/7\/2024\/07\/Screenshot-2024-07-04-at-05.07.15-300x198-1.png\" style=\"object-position: 0% 50%\" \/>\r\n                                        <\/div>\r\n                                    \r\n                                                                            <p class=\"post-caption card-description\">Le verre: Tous en ch\u0153ur ! Aviez-vous vu la vid\u00e9o o\u00f9 @TheBottleBoys et @DocBrown donnent vie \u00e0 des bouteilles en #verre et en chansons ?!<\/p>\r\n                                    \r\n                                    <div class=\"social-buttons\" >\r\n                                        <a class=\"heart\" href=\"https:\/\/www.instagram.com\/p\/BbwakOagTzU\/?hl=en\" target=\"_blank\" ><svg width=\"22\" height=\"21\" viewBox=\"0 0 22 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2267_10918)\">\n<path d=\"M10.8502 20.38L8.82023 18.55C7.07023 16.98 5.62023 15.62 4.48023 14.47C3.34023 13.32 2.44023 12.29 1.78023 11.37C1.12023 10.45 0.660234 9.6 0.390234 8.82C0.120234 8.04 -0.00976562 7.22 -0.00976562 6.37C-0.00976562 4.55 0.590234 3.04 1.80023 1.82C3.02023 0.61 4.53023 0 6.35023 0C7.20023 0 8.01023 0.15 8.78023 0.45C9.55023 0.75 10.2402 1.19 10.8602 1.78C11.4802 1.2 12.1702 0.75 12.9402 0.45C13.7102 0.15 14.5202 0 15.3702 0C17.1902 0 18.7102 0.61 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