{"id":1018,"date":"2024-06-06T17:08:43","date_gmt":"2024-06-06T17:08:43","guid":{"rendered":"https:\/\/friendsofglass-dev.thedemo.is\/?post_type=campaigns&p=1018"},"modified":"2024-10-08T10:13:58","modified_gmt":"2024-10-08T10:13:58","slug":"singing-bottles","status":"publish","type":"campaigns","link":"https:\/\/friendsofglass.com\/take-action\/campaigns\/singing-bottles","title":{"rendered":"“Singing” glass bottles inspire millennials to recycle\u00a0"},"content":{"rendered":"\r\n
\r\n
\r\n

To inspire millennials to recycle more and better, we teamed up with well-known celebrities to bring glass bottles in an endless chorus. This campaign was inspired by the findings of a 2017 Europe-wide survey commissioned by Friends of Glass alongside with research agency InSites, which found that while 85% of Europeans recommended glass packaging to their friends and family, millennials were less aware of its benefits. <\/span>\u00a0<\/span><\/p>\n

So, in our quest to tell the story of glass recycling, we took over a bar in Brussels to spread the message in a <\/span>memorable<\/span><\/i> way. Our “singing bottles” took centre stage, surprising bar customers and inviting them on a musical journey through the decades.<\/span>\u00a0<\/span><\/p>\n\r\n <\/div>\r\n<\/div>\n\n\r\n\r\n

\r\n
\r\n

Watch our video here <\/h2>\r\n \r\n

Danish band\u202fThe Bottle Boys\u202fpartnered up with one of UK\u2019s most successful rapper and comedian,\u202fBen Bailey Smith\u202f\u2013\u202faka Doc Brown\u202f\u2013 to do a series of covers on iconic hits of the last 10 decades (1910s-2000s). They bring to life the likes of Louis Armstrong, Fats Domino, Petula Clark, Kool and the Gang, and Peter Bjorn and John for a mashup highlighting the different lives of glass and its benefits. <\/p>\r\n\r\n

\r\n